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White Paper Lead Generation

I recently read a blog post about how to use white papers for lead generation and the big debate was whether or not to gate your white paper with a web form or to have a call to action at the end.  What if there was a middle ground.  What if you could still query your white paper readers, like a web form, but have it at the end, middle or wherever, of your content that way you are asking for your readers information after they have been engaged with your content.

THERE IS A SOLUTION OUT THERE!

PDFSalesLeads, coming October 2009 does exactly what is described above.  PDFSalesLeads is a PDF lead generation tool that embeds a form within your PDF white paper so you can query your readers while they are engaged with your content.  Here is the BEST part, the form stays with the PDF white paper so you are able to obtain all the lead information from who ever the PDF white paper is passed along to…its the POWER of PASS ALONG!

PDFSalesLeads is the future of marketing your PDF documents.  From one marketer to another, using web forms is a thing of the past…if you really want to obtain more qualified sales leads you are going to try PDFSalesLeads, the ROI will present itself immediately!  Right now they are offering a FREE NO RISK TRIAL…check it out www.pdfsalesleads.com

How to optomize your white papers into lead generation machines!

White papers have become established as a cornerstone for most lead generation campaigns, and the content format continues to be one of the most successful response drivers during the recent economic downturn. For example, the 2009 Media Consumption Report from TechTarget showed white papers continued to be the top content source (cited by 66% of respondents) buyers turn to when evaluating new technology.

The content format also continues to have strong viral impact—one with 93% of buyers passing along up to half of the white papers they read/download, according to InformationWeek’s Best Practices Research Series on white papers. However, in order for white paper offers to stand out and succeed in a crowded field of lead gen offers, cutting edge marketers are realizing the need to stand out from the crowd by trying new approaches and integrating outside tools and tactics to optimize their content messaging.

Turn your white papers into lead generating machines, checkout PDFSalesLeads…a new lead generation tool for your PDF content!