Usually individuals associate the term Market Research Report with descriptions such as robust, expensive, delayed, but also important and necessary. Market research reports are a fact of business and essential to certain industries. The amount of time and money allocated to even the smaller reports make these files very valuable.
Market research is defined as a grouped document of information used to make decisions. In most cases, to obtain a grouped document of information multiple individuals are reviewing it simultaneously, consistently passing versions and information between them. Do we ever think of the possibility of that document being lost, misplaced or mistakenly forwarded? Even when the report is complete the information is usually kept restricted to certain individuals internally.
If we compare the value of a market research report to other tangible items, we may be provoked into securing them in the same way. Think of the items that you own valued at more than one thousand dollars? Ten thousand? One hundred thousand? Do you secure these items? Do you lock your car and your house? Do you secure your jewelry? We can argue that certain information is more valuable than any tangible item any of us own. Does your file cabinet have a lock? My point is why are we not more careful with our PDF market research reports? During creation, secure them when passed internally. Upon completion, secure them as they are distributed to the necessary individuals.
A market research report can be one of the most important documents on your computer, treat it as one.
Protectedpdf can protect and track your market research reports. This tool will give you the piece of mind knowing that your valuable research will only be viewed on the screens you choose. There is also no additional plug-in required to view the document, so it will open just as any other PDF file.
I recently read a blog post about how to use white papers for lead generation and the big debate was whether or not to gate your white paper with a web form or to have a call to action at the end. What if there was a middle ground. What if you could still query your white paper readers, like a web form, but have it at the end, middle or wherever, of your content that way you are asking for your readers information after they have been engaged with your content.
THERE IS A SOLUTION OUT THERE!
PDFSalesLeads, coming October 2009 does exactly what is described above. PDFSalesLeads is a PDF lead generation tool that embeds a form within your PDF white paper so you can query your readers while they are engaged with your content. Here is the BEST part, the form stays with the PDF white paper so you are able to obtain all the lead information from who ever the PDF white paper is passed along to…its the POWER of PASS ALONG!
PDFSalesLeads is the future of marketing your PDF documents. From one marketer to another, using web forms is a thing of the past…if you really want to obtain more qualified sales leads you are going to try PDFSalesLeads, the ROI will present itself immediately! Right now they are offering a FREE NO RISK TRIAL…check it out www.pdfsalesleads.com
White papers have become established as a cornerstone for most lead generation campaigns, and the content format continues to be one of the most successful response drivers during the recent economic downturn. For example, the 2009 Media Consumption Report from TechTarget showed white papers continued to be the top content source (cited by 66% of respondents) buyers turn to when evaluating new technology.
The content format also continues to have strong viral impact—one with 93% of buyers passing along up to half of the white papers they read/download, according to InformationWeek’s Best Practices Research Series on white papers. However, in order for white paper offers to stand out and succeed in a crowded field of lead gen offers, cutting edge marketers are realizing the need to stand out from the crowd by trying new approaches and integrating outside tools and tactics to optimize their content messaging.
Turn your white papers into lead generating machines, checkout PDFSalesLeads…a new lead generation tool for your PDF content!
One of the tools that has emerged in the effort to keep confidential content from being distributed beyond its intended audience is PDF watermarking (sometimes referred to as PDF Stamping). PDF watermarking consists of placing text and/or images, often semitransparent, somewhere on the pages of a PDF document. The watermark may consist of a company logo, or a reminder to the recipient that the material is “Copyright”, “Not to be Redistributed” or “Confidential”. Although watermarks of this nature serve as a reminder to recipients, PDF watermarking of this kind does little to dissuade those whose respect for privacy and intellectual property leaves something to be desired.
To realize the full potential of PDF watermarking it is important that the watermark include the name, or some other identifying feature, of the recipient. For example, if John Smith, working on a film in development, is emailed a copy of the script, do you think Mr. Smith would be more likely to email it along to his friends or movie website if the watermark running across the pages of the PDF said “Confidential”, or if watermark read “This Script is Only to be Read by John Smith”. Although “Confidential” clearly spells out the intention of the distributor, John Smith can still be confident that if he does pass along the script, it is highly unlikely that he would ever be found to be the source of the script’s release. However, by individualizing the PDF watermark by name, John Smith is now accountable for keeping the script confidential. If John Smith were to pass it on, he would run the very real risk of having the script appear on the internet and having the leak traced back to him through the watermark it contains.
Although a movie script is used as an example, PDF watermarking would be just as effective for deterring unauthorized distribution for architectural designs, eBooks, and any other intellectual property or confidential material in PDF.
PDF Watermarking: think of it as the honor system with added incentive.
It seems California Governor Arnold Schwarzenegger’s answer to the states $24.3 billion deficit and significant educational budget cuts lies in technology! Instead of raising taxes to pay for the $350 Million in new textbooks for California State Schools, Arnold is looking to move to online textbooks, which costs a fraction of a printed textbook.
Moving to electronic textbooks in PDF format solves a lot of problems, like being cheaper and there are no version issues. But what about protecting the publishers from textbooks being shared without authorization or copyright issues. A PDF can be easily forwarded, what is stopping a school from buying one copy of a textbook and copying it for each student?
Do you think electronic textbooks in PDF format is the answer?
In the age where every form of communication is digital and you’re finding more people opting for instant messages versus picking up the telephone, the opportunity for confidential information to get leaked is extremely high!
The consequences for a leaked PDF containing confidential information has gone far beyond the simply slap on the wrist. Companies will face hefty fines and a tainted reputation in the market place as being insecure.
There are ways to combat this issue and avoid the embarrassment of having company info leaked. Protectedpdf offers and PDF Protection and Tracking solution that is a perfect fit for this costly problem. Protectedpdf is a reader friendly PDF Protection solution that does not require any software downloads. Your reader will simply enter in their credentials and have access to the information. Also, with protectedpdf you can track how many times the PDF has been opened and by who.
Protectedpdf puts an end to these embarrassing leaks that are costing companies millions! To get your no risk free trial today check out www.protectedpdf.com
1. No Paper: eBooks are “green” because it doesn’t require printing unless you really want to print it to read it. You can read your eBook fully online or through the new hand held eBook readers that let you carry a large amount of eBooks around in a digital format.
2. Easily updated: Instead of having to reprint a whole book you can easily update your eBooks but simply going into the file, making the update, reconverting the eBook to PDF and uploading it again to the site. No full printing of the book again saving a lot of paper.
3. Less ink. eBooks are green because they use less ink than required in a printing process. Printing books requires more colored inks too. You can use colorful illustrations in an eBook that don’t have to be printed in color and save on that resource. Even if your readers choose to print, they can do so on grayscale instead of using colored ink.
4. Protect Profits. Now eBooks can be protected from piracy eliminating lost profits by using a PDF protection system, like protectedpdf. Unlike other PDF protection technologies, protectedpdf does not make it difficult for legitimate readers to access your PDFs. Authorized readers can view your protected documents using Adobe Reader V6.0 or higher, just like normal PDFs. There is no need for readers to download any special plug-ins, proprietary readers, viewers or other additional software.
5. Printing Costs. eBooks are definitely green because they save on the process of using the printing press to create a book. You don’t have to use the electricity or employee power to print an eBook as it is delivered directly to the desktop or eBook reader of the person reading the book.
6. No Inventory. You don’t have to stockpile eBooks. They are the real print-on-demand type of writing that can be downloaded when the person needs and want it. No inventory means no wasted printing or use of storage space.
According to SIIA President Ken Wasch, “The competition is particularly steep this year during the 24th Annual SIIA CODiE Awards, making selection as a CODiE Finalist a real achievement.” Wasch further added that “All the companies on this year’s list of CODiE Finalists should feel justifiably proud of their accomplishment in making it to this stage, and have much excitement to look forward to regarding the upcoming CODiE Awards voting!”
To vote for docmetrics for Best Document Management Solution and to see who all the finalists are click here
