http://thepdflounge.com PDF Discussion Space Mon, 22 Feb 2010 20:51:40 +0000 http://backend.userland.com/rss092 en It’s the first day of Tools of Change in New York! For the next two days, Vitrium Systems will be there and we’re looking forward to listening to all the speakers, but a few in particular: Tim O’Reilly (@timoreilly) of O’Reilly Media is one of the ... http://thepdflounge.com/uncategorized/tools-of-change-2010-do-not-miss-these-keynote-speakers/ With only a few days left until O’Reilly’s Tools of Change conference in New York, we’re gearing up to make sure it’s a great experience. Peter Nieforth and Mark James, our CEO and Business Development and Product Management Director are going to be there. So make sure you drop by ... http://thepdflounge.com/digital-rights-management/oreillys-tools-of-change-conference-2010/ It seems that PDF content publishers see the issue of gating content to be either black or white, gated PDFs or un-gated PDFs. They throw their arms up in the air, unable to agree on whether it is best to gate content to generate sales lead information or leave the content ... http://thepdflounge.com/white-paper/gating-online-content-what-are-my-options/ After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing's taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media. While some markets still rely heavily on paper means of reaching sales leads, ... http://thepdflounge.com/lead-generation/pdf-documents-online-marketing-20/ A decade ago, Adobe and future merger partner Glassbook published Stephen King's Riding the Bullet, a 16,000-word short story, as the first major eBook. Its digital rights management (DRM) failed as hackers hacked, King got mad, Amazon ended up giving it away. The eBook—and DRM—suffered a brutally black eye. About the ... http://thepdflounge.com/uncategorized/making-the-case-for-document-level-pdf-rights-management/ The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored ... http://thepdflounge.com/lead-generation/pdf-content-tracking-the-next-big-thing-for-publishers/ Usually individuals associate the term Market Research Report with descriptions such as robust, expensive, delayed, but also important and necessary. Market research reports are a fact of business and essential to certain industries. The amount of time and money allocated to even the smaller reports make these files very valuable. Market ... http://thepdflounge.com/pdf-security/market-research-reports-valuable-enough-to-protect/ I recently read a blog post about how to use white papers for lead generation and the big debate was whether or not to gate your white paper with a web form or to have a call to action at the end.  What if there was a middle ground.  What ... http://thepdflounge.com/uncategorized/white-paper-lead-generation/ White papers have become established as a cornerstone for most lead generation campaigns, and the content format continues to be one of the most successful response drivers during the recent economic downturn. For example, the 2009 Media Consumption Report from TechTarget showed white papers continued to be the top content ... http://thepdflounge.com/uncategorized/how-to-optomize-your-white-papers-into-lead-generation-machines/ One of the tools that has emerged in the effort to keep confidential content from being distributed beyond its intended audience is PDF watermarking (sometimes referred to as PDF Stamping). PDF watermarking consists of placing text and/or images, often semitransparent, somewhere on the pages of a PDF document. The watermark ... http://thepdflounge.com/uncategorized/when-%e2%80%9cconfidential%e2%80%9d-isn%e2%80%99t-good-enough-preventing-unauthorized-distribution-with-pdf-watermarking/