Make Your White Papers Work Better For You!
I came across this blog post from Brian Carroll, When is a “free download” no longer free?, which spoke about how people were tired of having to fill out web forms in order to read “free” content and then after reading it they would get bombarded with sales calls, whether or not they found the info valuable.
This is a perfect example of why docmterics offers a nice balance between web forms and open content. Marketers and readers both walk away happy. Docmetrics allows you to place a customized form inside your document. This allows you to tease / qualify / entice your readers before asking them for personal data (a refreshing give and take relationship). In other words, you are allowing your reader to gather an understanding of what you have to offer before they identify themselves. If what you offer solves their problem, they will be inclined to provide their contact information and the in-document form is a great way to facilitate this interaction. In either event (submit or skip) the reader will always receive your content. This is critical. Allowing your reader to “skip” the form will lead to better quality leads i.e. why fill in bogus data when you can skip the form entirely?
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