Amy Wohl recently spoke to Keith Thompson of Vitrium Systems, and discovered that whether a white paper is a success is no longer a matter of how many downloads it gets. That, of course, is largely a matter of good PR, good location on the vendor’s web site (and good navigation), and a hot topic. Whether anyone reads the thing — much less whether they read the whole thing is quite another matter.
Vitrium Systems conducted a split test on their website for 60 days to identify if web forms lead to a significant loss in readership. The results were staggering. They lost 95% of their audience. Less than 5% off all unique visitors actually completed the form and many of the form fills were bogus. Vitrium turned to docmetrics i.e. ate their own dog food, and the results were mind-blowing. 45-50% of their audience was completing the form and the information was accurate!
To read the full article go to www.docmetrics.com
The PDF Lounge provides thought-provoking insight into issues surrounding PDF technology, including content marketing, lead generation, Digital Rights Management, forms and much more. The PDF Lounge is brought to you by Vitrium Systems, the leading name in enhanced PDF technology for dynamic forms and real-time analytics.
