Marketing: Survival of the Fittest
There’s a great article on marketers surviving the downturn on Sherpa’s blog this week titled, “SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn”
One of the key ways to surviving the downturn and being ahead of others is to always be able to gather more actionable data about your target customer. One of the tips that Anne Holland gives is truly key, “Improve measurements company-wide so you know what to cut and what to invest more in.” I would take that tip one step further and also say that improving ways to measure your outreach efforts through your current content collateral will give you a head start over your competitors.
