Vitrium Systems Proves Out 95% Drop-Off Rate with Web Forms
Vitrium Systems conducted a split test on their website for 60 days to identify if web forms lead to a significant loss in readership. The results were staggering. They lost 95% of their audience. Less than 5% off all unique visitors actually completed the form and many of the form fills were bogus. Vitrium turned to docmetrics i.e. ate their own dog food, and the results were mind-blowing. 45-50% of their audience was completing the form and the information was accurate!
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